Real Advice on Starting a Fashion Business

Whenever I get a chance to give advice to up and coming designers, I take it. Whether it's sitting on a panel with local Southern California Regional Occupational Center students or talking shop with clients looking for samplemaking, I always give more than my two cents.

I was asked to be part of an expert roundup for Sewport, a great resource for startup labels looking for manufacturing help. This article was interesting because the topic was what our biggest challenge has been for those of us with established labels. More than 40 designers from around the world weighed in. Across the board, getting the sourcing, samplemaking, and manufacturing process down is very hard. Click on the quote below for the full article.

Are you thinking about starting a fashion line or know someone who does? Feel fre to contact me directly here and share this article!

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Erica Waddell doesn't run a typical shop, so it follows that she isn't exactly a typical designer. Meet the designer behind the label - a handmade renegade and Harvard-educated entrepreneur.


The Work/Shop is part retail store and part design studio. Get the full experience of personalized style and VIP treatment the next time you're in Southern California. Fashion your way is within your budget.

© Erica Waddell.  

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All images copyrighted by Kimberly Denny Photography or Rolling Love Photography.

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